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A practical playbook for modern retail: start with customer behaviour and data, then orchestrate SEO, email, social, and influencers as one system to drive personalised offers, storytelling, and measurable growth. It covers B2C and B2B sales disciplines (segmentation, journey design, negotiation), and ties it all together with brand consistency and marketing automation that proves ROI.
A practical playbook for modern retail: start with customer behaviour and data, then orchestrate SEO, email, social, and influencers as one system to drive personalised offers, storytelling, and measurable growth. It covers B2C and B2B sales disciplines (segmentation, journey design, negotiation), and ties it all together with brand consistency and marketing automation that proves ROI.